Meet the man behind music heard on Top Gear, Britain’s Got Talent and EastEnders
- Credit: Archant
They are shows which delight millions of television viewers week in, week out.
But few people watching programmes such as Top Gear, Britain’s Got Talent and EastEnders realise the music they hear on them is produced by a company in a small village in the heart of Norfolk.
And now Femi Olasehinde, who moved to Blo’ Norton near Diss in 2005, wants to help others into the music industry - and give talented youngsters the chance to stay in Norfolk.
Known as Ola, Mr Olasehinde runs Just Another Label. Along with his team of producers, they produce music - mainly techno, electronic and drum and bass - used as background on television shows, films and adverts, across the world.
Mr Olasehinde, originally from East London, started from humble beginnings by selling records on a market stall in 1991.
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After setting up Just Another Label in 1992 and other record labels, the company released records on vinyl, CD and digital formats.
But with the rise of social media changing the industry, the company turned its attentions to supplying music for production libraries.
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The 49-year-old has always worked a lot with young people, offering them work experience placements and employment.
He is now working with other organisations and educational partners, with the aim of stopping talented youngsters from moving away from Breckland and South Norfolk to places like London.
“There are a lot of talented people here,” he said. “But the migration of young people is an issue. What we have found over the years is you train young people up only for them to leave for London.
“I am working with creative people within this industry to make creative people young people aware of the opportunities around here and to provide services to stop them from moving.”
Mr Olasehinde is also hoping to tackle issues around diversity and multiculturalism.
A successful businessman with an Ivor Novello to his name, he claims there is still some institutional racism within what he has called a “very accepting” Norfolk business community.
He said: “People can still be shocked that I own my own business and I have a half decent car. People assume you work for somebody and live in affordable housing.
“It should not be assumed that people of my complexion, migrants, eastern Europeans, cannot be successful and an influence on the community in Norfolk. Companies need to embrace the different cultures around.”