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Jeyes cleans up at awards ceremony

PUBLISHED: 20:19 29 April 2008 | UPDATED: 21:04 07 July 2010

Thetford-based Jeyes has beaten stiff competition to be named the UK's Household and Personal Care Own Label Supplier of the Year.

The company, whose popular branded products include Parozone, Bloo and Jeyes Fluid, was selected in a survey by The Grocer, the grocery industry's leading publication.

Thetford-based Jeyes has beaten stiff competition to be named the UK's Household and Personal Care Own Label Supplier of the Year.

The company, whose popular branded products include Parozone, Bloo and Jeyes Fluid, was selected in a survey by The Grocer, the grocery industry's leading publication.

The Own Label Suppliers Survey is voted for by buyers for the UK's top wholesale and retail businesses, recognising quality and outstanding products. Jeyes impressed buyers by regularly bringing forward new ideas for private (own) label products

Private label suppliers produce products for large retailers and wholesalers to then sell under their own brand name. Nearly half of all sales in some supermarkets are private label products, with some popular retailers choosing only to sell products under their own brand name such as Marks & Spencer.

John Adams, UK managing director for Jeyes, said: “We are delighted to win this award but most importantly, it is great to see that our strategy of investing in new product development and quality is delivering real benefits to the consumers.

“Jeyes' strategy is to develop both its own brand and private label categories in the household market. Private label business currently represents approximately 50pc of Jeyes' total group turnover and so we're thrilled to be recognised for our innovation and success which stems from the hard work and commitment of everybody involved in the business.”

All winners from the 13 categories in the survey will go through to The Grocer's Gold Awards later in the year where they will compete to be named UK's Best Own Label Supplier.

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