Search

Opticians staff train to better understand dementia

PUBLISHED: 09:35 19 May 2017 | UPDATED: 09:48 19 May 2017

Staff at Specsavers undergo Dementia Friends training. Photo: Specsavers

Staff at Specsavers undergo Dementia Friends training. Photo: Specsavers

Specsavers

As the nation marks Dementia Awareness Week, employees at an opticians with branches across the region are becoming qualified to better understand the needs of customers suffering from dementia.

Specsavers employees nationwide are completing Dementia Friends training, an initiative run by the Alzheimer’s Society. In doing so they become recognised as a Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to customers.

Martin McCormack, optical regional chair of Specsavers in Norfolk and Suffolk said: “Being more aware of dementia is an incredibly positive development for our team and our offering to customers.

“I always thought dementia was all to do with someone’s memory – but it is much more than that. By uncovering the truth about dementia it really opened my eyes to how at Specsavers, when performing our daily duties, we can all take a little time to support and care.”

The comprehensive training covers all aspects of dementia and discusses how it affects people in different ways. With particular relevance to Specsavers it also describes how senses can be affected, including sight and hearing.

Specsavers learning and development manager Samantha Jessop added: “By providing dementia awareness training we are taking necessary steps to equip all colleagues with the necessary skills to support all of our customers and continue to provide the same excellent service that we pride ourselves upon, regardless of the personal struggles any of our customers may be facing.”

The stores involved included Diss, East Dereham, Fakenham, Great Yarmouth, Kings Lynn, Lowestoft, Norwich, and Thetford.

Other news

6 minutes ago

Police are warning drivers to take care on Norfolk’s roads as temperatures plummeted to below freezing overnight.

Yesterday, 17:32

An American serviceman has died after her car collided with a tree in Suffolk.

Yesterday, 15:04

Vacancies at fire stations across Norfolk have been filled with the appointment of 15 new firefighters.

Yesterday, 14:54

A girlguiding group have been helping those less fortunate than themselves this winter by helping at their local foodbank.

Most Read

Yesterday, 17:32

An American serviceman has died after her car collided with a tree in Suffolk.

Read more
Suffolk police
Yesterday, 09:55

An airman from RAF Lakenheath has died after a car crashed into a tree in Elveden.

Read more
Thu, 17:44

Friends of a father-of-four who died in a car crash have rallied to help buy his children presents for Christmas.

Read more
Dereham
Yesterday, 14:54

A female pedestrian aged in her 70s is fighting for her life after she was involved in a collision with a car within the grounds of a Suffolk hospital.

Read more
Suffolk police
Tue, 14:58

Tributes have been paid to a 30-year-old father of four who died in a crash near Thetford on Sunday.

Read more
Rebecca Murphy

Local Weather

Partly Cloudy

Partly Cloudy

max temp: 3°C

min temp: 0°C

Show Job Lists

Digital Edition

Image
Read the Thetford and Brandon e-edition today
E-edition

Newsletter Sign Up

Sign up to receive our regular email newsletter