Search

Center Parcs’ Elveden resort targets £20m investment to attract “3G” families and other new holidaymakers

PUBLISHED: 16:13 15 July 2017 | UPDATED: 09:19 16 July 2017

Center Parcs at Elveden. Picture: SONYA DUNCAN

Center Parcs at Elveden. Picture: SONYA DUNCAN

ARCHANT EASTERN DAILY PRESS (01603) 772434

A holiday resort on the Norfolk/Suffolk border has invested £20m as it seeks to attract a wider range of guests – and cater to a growing number of “3G” holidaymakers.

Areas of Center Parcs have been revamped during a massive update of the holiday destination in Elveden.
The new Treehouses accommodation.
General Manager James Barrett outside one of the new Treehouses.
Byline: Sonya Duncan
Copyright: Archant 2017Areas of Center Parcs have been revamped during a massive update of the holiday destination in Elveden. The new Treehouses accommodation. General Manager James Barrett outside one of the new Treehouses. Byline: Sonya Duncan Copyright: Archant 2017

Facilities and accommodation have been upgraded at Center Parcs Elveden Forest over the past year to satisfy the increasing number of extended family parties, often comprising three generations.

The resort near Brandon is targeting its investment to broaden the appeal of its recreational and catering facilities for such customers, with two family restaurants refurbished, expansions to its popular climbing wall and its Action Challenge activities, and a revamped bowling alley.

“We increasingly see not just families coming on holiday but coming with grandparents and extended family,” said Elveden general manager James Barrett.

Center Parcs’ Sherwood Forest village has recently launched six-bedroom lodges for bigger family groups – something which Mr Barrett said could be considered at the East Anglian resort if the trend continued.

Areas of Center Parcs have been revamped during a massive update of the holiday destination in Elveden.
One of the new attractions, The Drop down s a popular activity.
Byline: Sonya Duncan
Copyright: Archant 2017Areas of Center Parcs have been revamped during a massive update of the holiday destination in Elveden. One of the new attractions, The Drop down s a popular activity. Byline: Sonya Duncan Copyright: Archant 2017

Adults and couples have not been forgotten in the investment programme: the new one-bedroom Breckland Apartments opened in November 2016; high-rise, high-adrenalin activity The Drop launched in January; and adult quad bike safaris are set to start in August.

Center Parcs invested £95m in its five UK parks in the year to April 2017, with a further £80m planned for 2017/18.

Elveden Forest, which employs 1,700 staff at its 450-acre site, was Center Parcs’ highest-earning holiday village in the year to April 20 2017, contributing £92m to the group’s £440.3m turnover.

Mr Barrett said: “We have to upgrade to meet our guests’ needs. Because we are not resting on our laurels, that is why so many guests are coming back.”

Areas of Center Parcs have been revamped during a massive update of the holiday destination in Elveden.
Huck's Diner has been completely redesigned.
Byline: Sonya Duncan
Copyright: Archant 2017Areas of Center Parcs have been revamped during a massive update of the holiday destination in Elveden. Huck's Diner has been completely redesigned. Byline: Sonya Duncan Copyright: Archant 2017

Lowestoft-based Hoseasons’ parent company Wyndham Vacation Rentals UK announced earlier this year that it would be opening two forest holiday resorts in the UK, under the brand Landal GreenParks.

Anthony Reilly, Hoseasons director of marketing and sales, said the company was also making efforts to broaden its appeal.

“Our focus on targeting groups, couples and the LGBT market now means that for the first time ever we now take more groups and couples on holiday than we do families,” he said.

Areas of Center Parcs have been revamped during a massive update of the holiday destination in Elveden.
Byline: Sonya Duncan
Copyright: Archant 2017Areas of Center Parcs have been revamped during a massive update of the holiday destination in Elveden. Byline: Sonya Duncan Copyright: Archant 2017

Elveden Forests’ facilities revamp

Leisure and catering facilities were upgraded alongside accommodation at Elveden Forest holiday village in 2016 as part of a £20m investment by its parent group.

The introduction of new activity The Drop in January, further extensions to Action Challenge, and new adult quad bike safaris set to launch this August are offering more adrenalin-fuelled fun for the village’s guests – who could number more than 4,500 once its new waterfront accommodation development is complete.

Around 90% of guests currently use its swimming pool, with myriad other sports and leisure facilities from badminton to archery in its grounds.

Areas of Center Parcs have been revamped during a massive update of the holiday destination in Elveden.
The Sports Bar has undergone a transformation.
Byline: Sonya Duncan
Copyright: Archant 2017Areas of Center Parcs have been revamped during a massive update of the holiday destination in Elveden. The Sports Bar has undergone a transformation. Byline: Sonya Duncan Copyright: Archant 2017

A number of the village’s 14 bars and restaurants have also enjoyed a revamp. Its own-brand restaurant Huck’s reopened in April after a renovation and the Sports Cafe has been transformed into a family restaurant, featuring a television screen the size of 16 60-inch TVs.

Accommodation alterations

Next spring will see the unveiling of the latest addition to Elveden Forests’ accommodation offering.

Center Parcs at Elveden. Picture: SONYA DUNCANCenter Parcs at Elveden. Picture: SONYA DUNCAN

It comprises a 51-bedroom hotel, nine three-bedroom executive lodges, and three waterside lodges which will be built over the holiday village’s lake. Construction is expected to be completed in March 2018 with the new accommodation opening to its first customers in April.

The new developments will bring the resort’s total number of accommodation units to over 900.

It follows two new accommodation openings last year – five luxury treehouses in June and 48 Breckland Apartments in November – and full refurbishment of 250 of its existing lodges.

Mr Barrett said concepts for the new waterside development represented a shift to more contemporary design, hinted at in the Breckland Apartments.

“It is right that we continue to look at our accommodation concepts and review what our guests are looking for.”

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Thetford and Brandon Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Thetford and Brandon Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Thetford and Brandon Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Other news

Yesterday, 20:32

Commuters are facing traffic turmoil after road accidents in three parts of Norfolk.

Yesterday, 18:55

A woman who visited the British Sugar plant in west Norfolk says she has doubts over whether the mysterious smell that swept the county last month could have originated there.

Yesterday, 18:00

A 76-year-old moving truck owned by a Suffolk firm came away with two awards after taking part in the prestigious London to Brighton Commercial Vehicle Run.

Yesterday, 17:32

Norfolk police know how to get creative when it comes to Twitter - with regular updates accompanied by pictures, hashtags and emojis, here are top ten accounts to follow.

Most Read

Yesterday, 20:32

Commuters are facing traffic turmoil after road accidents in three parts of Norfolk.

Read more
Yesterday, 18:55

A woman who visited the British Sugar plant in west Norfolk says she has doubts over whether the mysterious smell that swept the county last month could have originated there.

Read more
Yesterday, 17:32

Norfolk police know how to get creative when it comes to Twitter - with regular updates accompanied by pictures, hashtags and emojis, here are top ten accounts to follow.

Read more
Yesterday, 18:00

A 76-year-old moving truck owned by a Suffolk firm came away with two awards after taking part in the prestigious London to Brighton Commercial Vehicle Run.

Read more
London
Yesterday, 11:08

A man who died following a serious two-car crash on the A11 at Barton Mills has been named as Charles McCulloch.

Read more
Volkswagen

Local Weather

Partly Cloudy

Partly Cloudy

max temp: 19°C

min temp: 11°C

Show Job Lists

Digital Edition

Image
Read the Thetford and Brandon e-edition today E-edition

Newsletter Sign Up

Sign up to receive our regular email newsletter